Pinterest Marketing Service Leverages Influencers

HauteLook sings praises for HelloSociety's pin-marketing tools

HelloSociety today has unveiled a suite of Pinterest marketing products that includes analytics, a contest platform and creative tools. But its chief application centers on what the Santa Monica, Calif.-based software firm characterizes as an "audience builder," while offering the services of top influencers on the social-pinning site.

Indeed, it's a take on Ad.ly's Twitter influencer program of famous folks as well as the marketing services offered by the bevy of so-called YouTube celebrities. HelloSociety has built a roster during the last year, including people such as fashionista Lauren Zwanziger (5 million Pinterest followers), mommy blogger Jamielyn Nye (4.1

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