Virgin Atlantic Turns NYC Park Bench Into the Lap of Luxury

Young & Rubicam placed an "Upper Class Bench" on Broadway and Fifth Avenue in Manhattan, in the pedestrian park near the Flatiron Building, as the centerpiece of its experiential campaign designed to show people what it's like to fly Virgin Atlantic. Passersby who sat on the bench were serenaded by a string quartet and served champagne and haute cuisine by flight attendants. A period costume drama was performed, complete with noble steed (representing in-flight movies), and a flashmob of shiny-suited "aliens" acted out a video game.