Starbucks' End-the-Shutdown Petition Spans Social, Mobile and Print

Other brands jump into fight over government funding

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Starbucks CEO Howard Schultz doesn't exactly shy away from politics, and he's gone all-in today on affecting the national debate about the federal government shutdown. The coffee retail exec appears in an Instagram video, asking patrons this weekend to sign a petition to end the shutdown, accenting a larger, text-based effort.

The #ComeTogether campaign, requesting president Barack Obama and congressional leader John Boehner come to an agreement to fund Uncle Sam, includes posts to the brand's huge Facebook and Twitter followings.

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